Ukraine’s postmodern Presidency and the strategic importance of “nation branding”

Perhaps it’s to do with owning and operating the biggest airplane in the world; perhaps it’s to do with the self-deprecating actor-turned-President and his warm-and-fuzzy New Year’s Eve address; perhaps it’s to do with the #KyivNotKiev campaign. “Nation branding” is an important strategic challenge for all the countries of the Baltic-Black Sea Intermarium, including Poland, but in Ukraine’s case there is an added urgency.